Privacy Policy
At Durban Wallpaper, we are committed to complying with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Protecting the personal information you share with us to process orders or keep you updated on new arrivals, news, and advice is of utmost importance. This Privacy Policy explains how we collect, use, and protect your information while ensuring you understand your rights.
Key Points of This Policy
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How and why we collect your information.
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Who we share your information with and why.
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Your rights regarding your personal data.
If we make changes to this policy, we will notify you by updating it on our website. Durban Wallpaper acts as the "Data Controller," meaning we determine the purposes and methods for processing your personal data. For any questions or concerns, please email lindalee@durbanwallpaper.co.za with the subject line "Security and Privacy Enquiry."
Last updated: May 2018
What Information We Collect and Why
When you purchase goods or services from us, you enter into a contract requiring the following personal information to process your order and provide related services:
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Identity Information: Full name, including titles.
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Geographic Information: Address (current and previous), and IP address.
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Contact Information: Telephone numbers and email address.
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Behavioral Information: Data from your browsing activity when interacting with our ads.
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Purchase History: Details of items purchased, payment methods, and transaction dates.
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Device Information: Information about the devices used to access our services, including brand, model, operating system, IP address, browser type, and mobile device identifiers.
We do not collect or store personal payment information. Additionally, we gather device data for website personalization, such as IP addresses. For more details, refer to our Cookie Notice.
If You Contact Us
We may collect:
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Personal data provided when you reach out to us via phone, email, social media, or post.
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Details of emails and digital communications you open or links you click.
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Feedback and responses from customer surveys or questionnaires.
How We Use Your Information
Under data protection laws, we can only process your personal data if we have a proper legal basis. These include:
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Contract: To fulfill contractual obligations, such as delivering your order.
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Consent: When you opt-in, for example, by signing up for marketing communications.
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Legitimate Interests: For operational efficiency, customer service, and business improvement.
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Legal Obligation: To meet legal or regulatory requirements, such as sharing data with law enforcement.
Below are the ways we use your information, along with the legal basis for doing so:
We set up your account based on legitimate interests, ensuring efficient account management. If you encounter unsuccessful order attempts, we notify you under legitimate interests to provide support and help you complete your order. Processing your orders is conducted under a contract as part of fulfilling our obligations to you. We notify you of your order status under legitimate interests, aiming to enhance service efficiency and improvement.
To provide customer service, we rely on both legal obligations and legitimate interests, enabling efficient handling of customer queries. Fraud detection and prevention is conducted under legal obligations and legitimate interests, aimed at enhancing fraud prevention and ensuring compliance with regulations. For website personalization and administration, we process data under legitimate interests to improve customer interaction and user experience.
Marketing communications are sent based on your consent, ensuring that you only receive information you have opted into. Conducting surveys and gathering feedback is processed under legitimate interests, allowing us to improve our products and services. Maintaining network and data security is managed under legitimate interests, ensuring the safety and confidentiality of your data. Finally, logistics planning and forecasting are carried out under legitimate interests, optimizing product distribution and planning.
Who We Share Your Information With and Why
We work with trusted partners to deliver high-quality products and services. Examples include:
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Partner Websites: Brands selling our products on our behalf. These partners only hold minimal personal data needed for order processing.
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Delivery Partners: To ensure your items are delivered, we share limited personal data, such as your address.
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IT Providers: Businesses that support our website and internal systems.
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Marketing Companies: Agencies managing our communications, surveys, and product reviews.
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Payment Processors: Third-party providers to securely manage transactions.
Durban Wallpaper does not share your information with outside companies for their marketing purposes.
Keeping in Touch With You
We may send you information about new ranges, special offers, and website improvements. You can opt-out of marketing communications by:
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Writing to the Data Protection Officer at Durban Wallpaper, 6 Pencarrow Park, Armstrong Ave, La Lucia Ridge Office Park, Durban, KwaZulu-Natal, 4318.
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Emailing lindalee@durbanwallpaper.co.za.
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Clicking the "unsubscribe" link in our emails.
Note: You may still receive communications for a short period while your request is processed.
How Long We Keep Your Information
We retain your personal data based on:
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Legal requirements.
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The purpose for which it was collected.
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Potential legal claims (typically retained for seven years).
Exceptions include:
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Legal obligations requiring longer retention.
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Erasure requests (if applicable).
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Ongoing legal proceedings.
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Regulatory requirements for shorter or longer periods.
Your Rights
Under the law, you have the following rights:
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Right of Access: Request access to your personal data.
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Right to Rectification: Correct inaccurate or incomplete data.
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Right to Erasure: Request data deletion ("Right to be Forgotten").
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Right to Restrict Processing: Limit how we process your data.
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Right to Data Portability: Transfer your data electronically.
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Right to Object: Object to specific data processing activities.
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Rights Related to Automated Decisions: Challenge automated decision-making and profiling.
To exercise these rights, email lindalee@durbanwallpaper.co.za. You also have the right to lodge complaints with the South African data protection regulator.
Your Data Protection Rights
You have the right to lodge a complaint with a data protection regulator in South Africa, particularly in the country where you work, live, or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in South Africa, are available online. If you believe your personal information has been used in a way that does not comply with data protection laws, you may contact them. However, we encourage you to reach out to us first so we can address any issues or concerns you may have.
Introduction
At Durban Wallpaper, we strive to ensure our website not only looks great but is also easy for you to use. To achieve this, our website utilizes cookies.
Cookies allow us to understand how you use our website and identify areas for improvement. This information helps us evaluate whether our website meets your needs. Some cookies enhance website functionality. If you disable cookies, certain parts of the website may not function as intended.
For detailed information on our use of cookies, see the "How We Use Cookies" section below.
How We Use Cookies
Our website uses 21 cookies to distinguish you from other users. This ensures a better browsing experience and allows us to improve our website. While cookies do not store personally identifiable information, they help us enhance your experience and provide tailored content.
We use different types of cookies. Strictly Necessary Cookies are required for the operation of our website, enabling features like secure login, shopping carts, and e-billing. Analytical/Performance Cookies allow us to count visitors and analyze website usage to improve functionality. Functionality Cookies remember you when you return to personalize your experience. Targeting Cookies record your visits, pages viewed, and links clicked to provide relevant advertising.
A cookie is a small file of letters and numbers placed on your device. Cookies help us recognize previous visits to our website, remember your login and shopping preferences, and collect information to ensure advertisements are relevant to you.
Some examples of cookies we use include vsaid.[id] and vsases.[id], which are necessary anonymous identifiers for Visualsoft analytics. vscommerce is a session identifier used for features like basket contents and login status. VSCurrency and VSVatPrices store currency display preferences and indicate whether prices include VAT. Other cookies like abandoned_order, cookie_policy, and cookie_prefs reference current order IDs or store consent preferences. These cookies have varying durations, from session-based to persistent for up to 30 days or more.
3rd Party Services
Our website also uses third-party cookies. These are set by external services, such as advertising networks or analytics providers. We recommend contacting these providers directly for more details about their cookie use.
For instance, Google Analytics tracks visitor behavior to improve website functionality, while Google Ads identifies clicked or interacted advertisements. Salesfire enhances the customer journey by targeting influential areas for conversions.
How Do I Block Cookies?
You can block cookies by adjusting your browser settings. However, blocking all cookies, including essential ones, may restrict access to parts of the website. Instructions for disabling cookies are provided below:
Google Chrome:
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PC: Click the three-dot menu in the top-right corner > ‘Settings’ > ‘Privacy and Security’ > ‘Cookies and other site data’. Select ‘Block all cookies’ (Note: this may cause websites to break).
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Mac: Click the three-dot menu in the top-right corner > ‘Settings’ > ‘Privacy and Security’ > ‘Cookies and other site data’. Select ‘Block all cookies’ (Note: this may cause websites to break).
Safari:
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Mac: Open Safari > ‘Preferences’ > ‘Privacy’ tab. Check the box next to ‘Block all cookies’ (Note: this may cause websites to break).